Leads
If you’re still scrolling through threads, tweets, or GitHub issues trying to find leads, you’re doing it the hard way.
Every day, thousands of potential customers are talking about their problems online. They’re posting on Reddit, venting on X (formerly Twitter), or opening issues on GitHub. But finding them manually? That’s like looking for needles in a digital haystack.
At OptaReach, we’ve automated the process of surfacing high-intent leads across the platforms where conversations are happening. In this post, we’ll break down:
Let’s keep it simple: a high-intent lead is someone already looking for a solution, they just haven’t found you yet.
It’s the difference between someone tweeting “what’s a good CRM for startups?” and someone just following HubSpot’s page. One is ready to engage. The other might not even be in the market.
High-intent signals often look like:
The trick is catching them in the moment and replying while it’s still hot.
These platforms are where people think out loud. That means they give you context, timing, and intent all for free.
Reddit users are brutally honest. They’ll tell you exactly what they need, hate, or wish existed. Subreddits like r/startups, r/devops, or r/marketing are filled with “what tool should I use for X?” type posts. That’s a lead with a clear need.
People tweet frustrations in real-time. “Tried ${ToolName}, didn’t work for me,” or “Looking for an alternative to ${Product}”, these are gold. But the feed moves fast, so real-time alerts matter.
When someone opens an issue like “Feature request: add webhook support” or forks a repo to customize it, that’s signal. If your product solves their problem, your outreach will land like a helpful suggestion, not spam.
Here’s how we built OptaReach to remove the manual grind:
1. Smart Tracked Searches
You define what you're looking for:
Then we scan Reddit, X, and GitHub in real time and alert you only when relevant matches appear.
No more aimless scrolling. Just hot leads, delivered to your dashboard.
2. Lead Profiles with Context
Each match comes with metadata like:
So you don’t just see what they said, you see how the audience reacted and whether it’s worth your time.
3. AI Suggestions for Response
Click a lead, and our GPT-powered agent suggests a response tailored to the user’s post. It saves you hours of mental energy crafting replies.
You can edit, personalize, and send it, directly from your dashboard.
4. Unified Inbox (Unibox)
Once someone replies to your message or DM, you don’t lose the thread. All replies from Reddit, X, GitHub (and soon Discord and LinkedIn) land in one centralized inbox.
So your outreach doesn’t just start conversations, it keeps them going.
Let’s say you’re marketing a Git-based documentation platform.
You set up a tracked search like:
Boom. You get alerted to a user complaining that Docusaurus is too heavy for their needs. Your product fits perfectly.
You reply with a helpful comment or DM: “Hey, we built something lightweight for exactly this use case. Want to check it out?”
You’re not interrupting. You’re solving. That’s modern outreach done right.
The future of outreach isn’t cold. It’s contextual, real-time, and value-driven.
With OptaReach, you don’t need to scrape platforms or waste time searching. You just set your filters, let the engine run, and focus on conversations that actually matter.
🔗 Start your 14-day free trial, no credit card needed.
🎯 Leads are out there. Let’s go get them.